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Purple Plum Consulting

monday crm logo monday service logo monday work management logo

Partner since
2020
Locations
United States
Canada
Languages
English
Spanish
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About Purple Plum Consulting

We are a monday.com Platinum and Advanced Delivery Partner and boutique consulting firm that helps Real Estate and other related businesses discover the potential of monday.com providing sales guidance and professional services.

Expertise & focus areas

Real Estate, Lead Management, Transaction Management, Residential and Commercial Real Estate, Property Management, Institutional Lending, Real Estate Operations, Property Development, Marketing, Franchising, Multi-Location Operations and much more!

Why work with us

We have the experience to help your organization maximize the value of your monday.com investment. Our team of experts has helped customers with all aspects of using monday.com, balancing technical implementation and project and change management.

People

13

Gidon Sobel

President

Gidon Sobel is an experienced business strategist with a strong focus on enhancing operational efficiency through technology. As President of Purple Plum Consulting, he brings a unique blend of strategic insight and practical expertise – having worked with for companies such as Accenture and Home Depot – to help clients leverage monday.com to achieve their operational goals. Known for his meticulous attention to detail and client-centered approach, Gidon’s work is all about transforming processes to drive meaningful, lasting impact. Whether architecting robust workflows or mentoring teams to adopt new tools with confidence, Gidon combines technical acumen with a genuine commitment to client success. His goal is to make work more productive and rewarding, fostering a culture of continuous improvement and innovation.

United States
English.

Mark Yaschik

Account Executive

Mark Yaschik is a consultative sales leader with a proven track record of delivering tailored, solutions-based strategies across a variety of industries. His extensive experience spans grocery, restaurant, real estate, and nonprofit sectors, equipping him with a deep understanding of both front-end and back-end operations. Mark specializes in optimizing business processes and driving measurable outcomes for his clients. At Purple Plum Consulting, Mark leverages his industry expertise and technical acumen to help businesses harness the full potential of technology solutions, including monday.com. Known for his client-focused approach, he excels at guiding organizations through complex projects and refining day-to-day operations to achieve sustainable growth. His work is rooted in empowering clients with the tools and strategies they need to thrive.

United States
English.

Allison Prell

Director of Delivery

Allison Prell is an experienced leader in professional services, known for her strategic approach to driving effective collaboration and delivering objective-focused results. With a background in Learning & Development Consulting, Allison leverages her expertise to channel creativity into well-structured, impactful initiatives for global teams. As a former monday.com customer herself, Allison understands the challenges and rewards of implementing monday.com solutions. She led a successful initial deployment and change management process within a fast-paced, growing organization. At Purple Plum Consulting, Allison applies her insights and hands-on experience to support clients in making the most of monday.com, holding certifications such as the monday.com Work Management Core, CRM, and Advanced Workflow badges. When not leading projects, Allison explores Washington D.C.’s food scene reliving the joy of disco.

United States
English.

Christian Lee

Solution Architect

Christian Lee is a Solution Architect with a specialization in solving complex business challenges through innovative technology solutions. With advanced certifications in both monday.com and Make.com, and experience working with the platforms since 2020, he has developed deep expertise in complex integrations, custom development, and strategic automation. Christian brings a unique ability to connect systems and processes into unified workflows, transforming fragmented manual tasks into streamlined, integrated solutions. Known for his problem-solving mindset and passion for continuous learning, he combines strategic insight with technical execution to deliver impactful business results. Beyond his professional role, Christian enjoys fishing, camping, and exploring the outdoors with his wife and their dog, Mora.

United States
English.

Lauren Jacobson

Solution Consultant

Lauren is a Solutions Consultant at Purple Plum Consulting, where she specializes in helping businesses unlock the full potential of monday.com. With a background in customer service, graphic design, workflow optimization, and project management, Lauren offers a well-rounded approach to solving complex business challenges. Her career began in the printing industry, where she gained hands-on experience in process improvement and efficiency across various roles in commercial print production. In 2018, Lauren shifted her focus to software solutions, supporting franchise members in implementing SaaS solutions and custom integrations to enhance workflows. She later played a pivotal role in establishing a Project Management Office, where she led the successful deployment of monday.com with custom workflows, onboarding plans, and portfolio-level reporting. Known for her meticulous attention to detail and strong organizational skills, Lauren is passionate about transforming complex processes into streamlined, efficient systems. Outside of work, she enjoys spending time in the garden or organizing anything in sight.

United States
English.

Derek Bosomworth

Solution Consultant

Derek Bosomworth is a Solutions Consultant at Purple Plum Consulting, with expertise in marketing, operations, project management, and CRM solutions. With a background in Marketing Management from the University of Guelph, Derek spent a decade in Toronto working in audio production and advertising before relocating to Austin, Texas, in 2017. Since then, he has dedicated himself to digital agency work and became an early adopter of monday.com, leveraging the platform since 2019. Derek is highly certified, holding the monday.com Work Management Core Certification, monday.com Sales CRM Advanced Product Training for Implementors, and the Advanced Workflow badge. His certifications and hands-on experience make him a trusted advisor in process optimization and customized solutions for clients. Outside of work, Derek enjoys spending time with his wife and two little yellow dogs, Lemon and Pepita, as well as riding motorcycles, cooking, and making wine.

United States
English.

Natalia Ruberte

Solution Consultant

Natalia brings a rich background in restaurants, events, marketing, and creative team management to her role at Purple Plum Consulting. Her experience in fast-paced environments, where teams manage high workloads and multiple stakeholders, introduced her to the challenges of staying organized and efficient. It was in these settings that Natalia discovered monday.com, which quickly became her go-to tool for streamlining processes. She has been an enthusiastic user ever since, even incorporating monday.com into her personal projects. Known for her commitment to process optimization, Natalia helps clients create effective, adaptable workflows that enhance productivity and organization. Outside of work, she enjoys spending time outdoors and connecting with nature.

United States
English.

Vivian Viverito

Solution Consultant

Vivian Viverito brings a diverse background and deep technical expertise to her role as Solutions Consultant at Purple Plum Consulting. She began her career as an electrical engineer and spent over 20 years as a defense contractor, specializing in custom software development for aircraft like the F-16 and A-10. This experience cultivated her passion for data modeling and her dedication to precision. Seeking new horizons, Vivian moved to the private sector as a software engineer for a major retailer, where she managed large-scale software deployments and designed the company’s field service data model on Salesforce, supporting a user base of 250,000. In 2019, Vivian joined Purple Plum Consulting, drawn by the opportunity to apply her skills to the unique challenges of monday.com solutions. She thrives on helping clients translate their needs into structured, data-driven workflows, firmly believing that a strong data model leads to operational efficiency and success.

United States
English.

Grace Griffin

Support Consultant

Grace Griffin joined Purple Plum Consulting as its second Solutions Consultant, bringing over five years of dedication to helping clients maximize their use of monday.com. Grace’s diverse background spans equipment leasing, finance, marketing, education, IT, and even running her own web design and development company. She also spent decades as a professional miniaturist, gaining recognition in publications such as the New York Times and serving clients around the globe. Grace has partnered with a wide array of organizations, from start-ups and sole proprietors to international corporations, government bodies, and Native American tribes. This breadth of experience provides her with unique insights into the diverse needs of businesses across multiple industries. Driven by a genuine passion for data organization, Grace is committed to empowering companies to build efficient, adaptable, and scalable workflows with monday.com—systems designed to meet today’s demands and grow with them into the future.

United States
English.

Reyna Rojas

Solution Consultant

Reyna Rojas is a skilled consultant with a strong focus on optimizing processes and empowering teams through intuitive technology. With a practical and collaborative approach, she helps companies structure their information, automate tasks, and gain clear visibility into their operations. Reyna brings a unique blend of strategic insight and empathy to every project. She is known for her ability to understand the needs of both operational teams—who manage large volumes of information—and leadership teams—who require strategic oversight to make informed decisions. Her solutions are crafted to work across all levels of an organization, ensuring alignment, clarity, and long-term impact. With experience across a wide range of industries, Reyna partners with fast-growing companies to build scalable systems that drive efficiency and help teams maintain momentum as they grow.

United States
English. Spanish.

Amber Alden

Solution Consultant

Amber Alden is a specialist in workflow optimization and leveraging digital solutions to enhance operational efficiency and collaboration. With a background as an in-house consultant in the digital marketing industry, she excelled at designing, developing, and deploying complex, interconnected workflows within monday.com for departments including Sales, HR, and Fulfillment. This work was critical in streamlining the entire organizational pipeline and fostering effective cross-departmental collaboration, always ensuring the resulting system is an ideal, needs-based fit for the customer’s exact operational requirements. Amber excels at creating custom integrations and sophisticated systems, where attention to detail is paramount. Known for a methodical yet personable and professional approach, her expertise is further supported by a foundational background in the IT field, including technical experience in hardware repair and software solutions. This dual experience provides a well-rounded perspective, allowing her to approach problem-solving from both a strategic and technical standpoint. Amber thrives on transforming complex, fragmented processes into streamlined, adaptable systems, ultimately empowering organizations to unlock the full potential of their digital tools.

United States
English.

Annie Carney

Product Consultant

Annie Carney brings nearly 20 years of experience inside real estate organizations, where she has worked closely with brokerage leadership, operators, and agents to support growth across teams and markets. Her background spans brokerage operations, multi-market coordination, agent workflows, and the systems that sit behind how real estate businesses actually function day to day. Annie is known for her deep understanding of how opportunities move through a brokerage, how agents work in the field, and how operational and technology decisions impact adoption and execution. With extensive hands-on experience using monday.com, she brings a practical, real-estate-native perspective to shaping solutions that align with brokerage operations, leadership priorities, and team execution.

United States
English.

Hailee Wilson

Marketing Lead

Hailee Wilson is an energetic marketing leader who thrives at the intersection of creativity and strategy. Based in Cincinnati, she’s built her career helping businesses—from startups to established organizations—find their voice, grow their brand, and connect with the right audience. With experience spanning web design, SEO, content marketing, social media, and fractional CMO services, she’s passionate about using marketing to create clarity and momentum for teams. A natural collaborator, Hailee loves using monday.com for the workflows, to keep projects on track, and make teamwork feel effortless. She’s excited to bring that same focus and enthusiasm to her role as Marketing/Ops Lead at Purple Plum Consulting, where she’s helping shape campaigns, build systems, and keep marketing aligned with business goals.

United States
English.

Partner metadata

Listing updated: February 8, 2026