
Purple Plum Consulting
About Purple Plum Consulting
We are a monday.com Platinum and Advanced Delivery Partner and boutique consulting firm that helps Real Estate and other related businesses discover the potential of monday.com providing sales guidance and professional services.
Expertise & focus areas
Real Estate, Lead Management, Transaction Management, Residential and Commercial Real Estate, Property Management, Institutional Lending, Real Estate Operations, Property Development, Marketing, Franchising, Multi-Location Operations and much more!
Why work with us
We have the experience to help your organization maximize the value of your monday.com investment. Our team of experts has helped customers with all aspects of using monday.com, balancing technical implementation and project and change management.
Reviews
No reviews yet.
Partner metadata
Listing updated: December 15, 2025{
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