MatchFlow - Lead Assignment

App metadata

{
  "id": 10001212,
  "marketplace_developer_id": 100000227,
  "app_id": 11070945,
  "app_type": "app",
  "security_info": {},
  "gallery_assets": [
    {
      "url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_50_39_povn3r.png",
      "type": "image"
    },
    {
      "url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_50_44_aende0k.png",
      "type": "image"
    },
    {
      "url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_50_49_gwcnmvk.png",
      "type": "image"
    },
    {
      "url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_50_55_s13v8vg.png",
      "type": "image"
    },
    {
      "url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_51_1_n6zzrrl.png",
      "type": "image"
    }
  ],
  "description": "<p><strong>🚀 Stop manually triaging leads. MatchFlow gives sales teams a faster, fairer way to assign work inside Monday.</strong> Build a router for a board, choose the People column to update as the Field to Assign, and decide who should receive each item.</p><p><strong>Why teams choose MatchFlow:</strong></p><ul><li>⚡ <strong>Route leads faster:</strong> assign demo requests, form submissions, event leads, and manually entered items without waiting for manual triage.</li><li>🎯 <strong>Control exactly what gets assigned:</strong> route every item on a board, or focus a router on specific groups and users.</li><li>🔁 <strong>Make distribution more consistent:</strong> use Round Robin so eligible reps receive a clearer share of new work.</li><li>👥 <strong>Keep the right reps in rotation:</strong> include all active members from the current directory, or customize the member pool with manual members and sync rules.</li><li>🕒 <strong>Respect real availability:</strong> account for working hours, out-of-office time, availability overrides, backups, and member defaults.</li><li>🔍 <strong>Test before launch:</strong> preview matching items and run assignment tests with a Monday item ID before activation.</li></ul><p>MatchFlow is built for the messy moments that create ownership confusion: inbound demo requests, form leads, event follow-up, board groups owned by different teams, and reps who are temporarily unavailable. Instead of asking someone to watch the board and pick the next owner, MatchFlow gives admins a repeatable routing path they can configure, inspect, and activate from Monday Account Settings.</p><p><strong>For admins and managers:</strong> clearer setup, less scattered automation logic, a visible path from board to Field to Assign to member pool, and more consistent distribution while respecting who is available.</p><p><strong>Lead routing should not feel like guesswork.</strong> Configure the router, test it against real board data, activate it when ready, and let MatchFlow update the selected People column as matching items change.</p><p>Want to see how MatchFlow fits your boards? <a href=\"https://calendly.com/nick-matchflowhq/30min\" rel=\"noopener noreferrer\" target=\"_blank\">Book a Demo</a>.</p>",
  "short_description": "Assign leads fairly with rule-based routing.",
  "thumbnail_url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_50_4_7bn7o4b.png",
  "logo_url": "https://cdn.monday.com/marketplace/10001212/10001212_2026_5_9_7_49_47_ss4edgj.png",
  "feedback_url": "support@matchflowhq.com",
  "privacy_policy_url": "https://matchflowhq.com/privacy",
  "featured": false,
  "name": "MatchFlow - Lead Assignment",
  "how_to_use_url": "https://docs.matchflowhq.com/getting-started",
  "external_pricing_url": null,
  "keywords": "lead routing,round robin,lead assignment,board routing,router setup,member sync,working hours,assignment preview,assignment test,sales ops",
  "compliance_answers": [],
  "created_at": "2026-06-09T07:49:27.000Z",
  "updated_at": "2026-06-09T07:51:07.000Z",
  "automation_app_id": null,
  "marketplace_category_ids": [],
  "pinned_for_categories_ids": [],
  "featured_for_categories_ids": [],
  "pricing_data": null,
  "label": null,
  "app_values": [
    "Everyday tasks"
  ],
  "security": false,
  "display_in_template_store": false,
  "acquisition_source": "No touch",
  "is_connector": false,
  "terms_of_service_url": "https://matchflowhq.com/tos",
  "available_for_tiers": [],
  "available_for_products": [],
  "google_analytics_tag_id": null,
  "is_solution": false,
  "cta_override": null,
  "app_scope_str": "boards:read,boards:write,users:read,webhooks:write,teams:read,webhooks:read",
  "app_client_id": "2c145cc7ed6fbbfd647387ab64868037",
  "app_color": {
    "hsl": {
      "h": 215.27272727272725,
      "s": 0.9649122807017545,
      "l": 0.6647058823529413,
      "a": 1
    },
    "hex": "#579bfc",
    "rgb": {
      "r": 87,
      "g": 155,
      "b": 252,
      "a": 1
    },
    "hsv": {
      "h": 215.27272727272725,
      "s": 0.6547619047619048,
      "v": 0.9882352941176471,
      "a": 1
    },
    "oldHue": 27.079646017699112,
    "source": "hex"
  },
  "plans": null,
  "app_live_version": {
    "updated_at": "2026-05-05T00:36:02.878Z",
    "id": 14289063
  },
  "pricing_model": null,
  "badges_data": {
    "security": false,
    "app_values": [
      "Everyday tasks"
    ],
    "acquisition_source": "No touch",
    "display_in_template_store": false
  },
  "data": {
    "is_solution": false,
    "cta_override": null,
    "is_connector": false,
    "available_for_tiers": [],
    "terms_of_service_url": "https://matchflowhq.com/tos",
    "available_for_products": [],
    "google_analytics_tag_id": null
  },
  "display": null,
  "installsDelta": {
    "totalInstalls": 2
  }
}