upstream

Partner metadata

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      "description": "<h3><strong>Results</strong></h3><ul><li><p>2x faster campaign turnaround</p></li><li><p>5,680 hours saved annually</p></li><li><p>3x ROI</p></li></ul><p></p><h3><strong>The challenge</strong></h3><p>Grill’d needed a unified platform that could match its ambition — bringing marketing, PMO, and cross-functional teams together under one shared system. monday work management offered the perfect balance of structure and speed: flexible enough for creative workflows, powerful enough for company-wide coordination.</p><p></p><p><strong>Connecting marketing and PMO for cross-functional clarity</strong></p><p>At Grill’d, creativity and discipline now move as one. The PMO uses monday to map company-wide initiatives, manage capacity, and track dependencies, while marketing runs briefs, approvals, and delivery in the same system. The result is shared visibility, faster alignment, and accountability at every level.</p><p></p><p><strong>Scaling campaign delivery — and winning awards doing it</strong></p><p>To bring order to speed, Grill’d created standardised campaign templates reflecting its full go-to-market lifecycle — from scoping to launch. Each framework defines owners, timelines, and dependencies, with automations ensuring nothing slips through the cracks.</p><p>These reusable templates now power the Grill’d marketing engine, allowing teams to deliver more campaigns, faster, and with greater consistency. The Oscar Piastri F1 partnership — concept to launch in under three months — proved how monday enables multiple teams to move in sync at full speed.</p><p>That campaign went on to win the 2025 QSR Award for Best Brand Collaboration — a recognition that reinforces how structure and creativity together can drive performance and industry-leading impact.</p><p></p><p><strong>Real-time visibility for faster, smarter decisions</strong></p><p>With monday’s portfolio view, Grill’d leadership now sees every active project in one place — what’s tracking, what’s delayed, and how campaigns ladder up to business goals.<br>This visibility allows the PMO to prioritise initiatives, sequence work strategically, and reallocate resources before bottlenecks arise. What once required countless meetings now happens in real time.</p><p></p><p><strong>Turning meetings into momentum with monday docs</strong></p><p>Campaign reviews and steering meetings now run through monday docs, where agendas, notes, and decisions feed directly into project boards. Actions are captured and assigned instantly, removing the lag between discussion and execution.</p><p></p><h3><strong>The impact</strong></h3><p>Grill’d transformation with <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> has been both operational and cultural — uniting teams, improving visibility, and giving structure to the brand’s creative momentum.</p><p></p><p>Since adopting monday work management, the business has achieved a 3x ROI, saved over 5,680 hours annually, and accelerated campaign delivery by 2x through automation, shared workflows, and clearer alignment.</p><p>The biggest shift, however, is how teams now work together. Marketing, PMO, and cross-functional partners collaborate in real time — aligning on priorities, tracking progress, and making faster, data-led decisions.</p><p></p><p>“<strong>We’ve gone from managing campaigns in silos to delivering them as one connected team</strong>,” says Williamson. “<strong>Everyone can see what’s next, what’s critical, and how their work drives the bigger picture.</strong>”</p><p></p><p>That clarity has redefined how fast Grill’d can move. The Oscar Piastri F1 partnership — conceived and launched in under three months — showed what’s possible when every team is aligned. The Australia’s Favorite Nugget campaign, turned around in weeks, proved how framework enables agility — taking ideas from concept to market without friction.</p><p></p><p>More than a platform, <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> has helped Grill’d build a new rhythm for growth — one that keeps its campaigns bold, its teams aligned, and its mission moving forward at pace.</p>",
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This made it critical to find a customizable solution.<br><br><strong>“A lot of the tools we tried were just too rigid to meet our needs,”</strong> Mitchell recalls. “We had to connect multiple products to get the results we wanted, which created even more friction between our teams.”<br><br>“When monday dev was released, we were excited,” shares Alex Robinson, Head of Delivery. “From our experience using monday work management, we knew we’d be able to adapt monday dev to support our specific needs and ways of working.”</p><p></p><h3><strong>Improving development outcomes and reducing time to market</strong></h3><p>Using monday dev, luxie tech has automated its work intake processes, allowing its Dev teams to deliver faster and stay informed about important details previously lost in the shuffle.</p><p><br>“Before monday dev, our Sales team would need to manually reach out to our Operations team to send an invoice,” says Alex. “And the Dev team might not immediately know once the client has paid so they can begin working. <strong>This had the potential to delay projects up to two months.”</strong></p><p><br>Now, once the Sales team closes a new deal in HubSpot, it triggers an automated notification alerting the Finance team to generate an invoice. Once the customer has paid the invoice, the project is assigned to the relevant sprint and developers so work can kick off immediately.<br><br>The HubSpot integration also ensures that the development team has access to the information they need from Sales to create solutions that meet customer expectations, <strong>reducing unnecessary feedback loops.</strong></p><p></p><h3><strong>Breaking down silos and maximizing project capacity</strong></h3><p>With all project details in monday dev, everyone at luxie tech has access to the information they need to do great work:</p><ul><li><p><strong>Developers can focus on developing </strong>without needing to manage manual, administrative tasks. A GitHub integration boosts collaboration without the need to use multiple tools simultaneously.</p></li><li><p>Customer-facing teams can communicate project details to clients without <strong>having to chase down status updates.</strong></p></li><li><p>Project managers can <strong>quickly spot and mitigate potential bottlenecks in the delivery process.</strong></p></li></ul><p></p><p>This visibility is also critical from a management perspective. In-platform reporting capabilities give leadership insight into progress against KPIs, quality and speed of customer service, and workload to support strategic headcount planning.<br><br>Additionally, the proactive oversight of workload and resources allows luxie tech to optimize project planning and schedule developers in advance, which has resulted in <strong>a 30% increase in project capacity.</strong></p><p></p><h3><strong>Enhancing customer satisfaction by streamlining feedback workflows</strong></h3><p>Once a project is completed, the quality assurance (QA) process guarantees it meets customer needs and expectations prior to going live. Previously, this process was managed manually.<br><br>Now, if any bugs or issues are identified during the QA phase, project managers and clients can fill out a form to easily relay the details. 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