The Sales Studio
Partner since
2022
Locations
Netherlands
Belgium
Luxembourg
Languages
Dutch
English
About The Sales Studio
The Sales Studio helps growing and complex teams organize and work smarter with structure, clarity, and focus. As a digital operations partner, we translate strategy into concrete systems in monday.com & make.co – clear, reliable, and human-centered.
Expertise & focus areas
We are experts in monday.com and process optimization. From CRM to project management and workflow automation, The Sales Studio helps teams work smarter with systems that scale with them — with a strong focus on adoption and the human side of change.
Why work with us
We translate strategy into structure and build systems that work for people — not the other way around. Reliable, human-centered, and practical, we help your team collaborate smarter, save time, and achieve sustainable growth.
People
5
Walter Renkema
Managing Sales Consultant
I am driven to creating smart solutions for our clients. Collaborating with the team, the customer, and monday.com energizes me to deliver the best results — excited to help you get on track!
Netherlands
Dutch. English.
Marc Diepeveen
Managing Consultant
With 25 years of experience in IT and consulting, I specialize in designing and implementing structured monday.com solutions. My expertise covers CRM as well as integrations, helping organizations integrate their tools, optimize data flows, and build efficient, scalable monday.com environments.
Netherlands
Dutch. English.
Tim de Nood
Monday consultant
For the past 8 years, I’ve worked with teams in business and government to turn the buzzword of “digital transformation” into something people can actually use. I’ve applied research-driven, innovative approaches across sales and marketing, business operations, information management, process optimisation and culture, delivering measurable outcomes and adoption at scale. With monday.com and Make.com, I create scalable ways of working on three levels: • Strategic: clarifying vision, governance, and digital maturity. • Tactical: converting real processes into smart architectures and repeatable workflows. • Operational: coaching teams hands-on, building capability, and making sure change lands in day-to-day work.
Netherlands
Dutch. English.
Bodine van der Water
Monday Consultant
I’m a curious and driven thinker who loves project management and business processes. I'm passionate about learning, growing and helping others do the same, especially when it means streamlining work and delivering real impact. Different cultures and languages fascinate me. In my free time I love spending time with friends and family, as well as making music or playing football.
Netherlands
Dutch. English.
Willy de Groot
Senior Sales
With 20 years of SaaS experience—both on the vendor and consulting side—I’m driven to help clients reach the next level of success. I enjoy translating challenges into smart, practical solutions that enable teams and companies to grow. With monday.com and an exceptional team behind me, I’m ready to help organizations get the most out of their work and stay ahead of the curve.
Netherlands
Dutch. English.
Reviews
No reviews yet.
Partner metadata
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"description": "<h2><strong>How Kremer validated </strong><a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> for CRM, Service and Work Management — including an Atrium integration</strong></h2><p>Moving from ERP-driven operations to more visibility and calmer processes — without letting go of Atrium right away.</p><p></p><h2><strong>Case highlights</strong></h2><p><strong>Client:</strong> Kremer (technical service provider, ~180 employees)<br><strong>Phase:</strong> Proof of Concept (PoC) → go-live<br><strong>Scope:</strong> CRM/Leads, Project/Work Management, Service Desk/Ticketing<br><strong>Stack:</strong> monday CRM + monday Work Management + monday Service<br><strong>Integration:</strong> <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> → Atrium (with ID write-back)<br><strong>Validation:</strong> average user satisfaction <strong>8/10</strong></p><p></p><h2><strong>Context</strong></h2><p>Kremer is a technical service provider based in ’s-Heerenberg with around 180 employees. Its ICT business unit is ISO 27001 certified and is transitioning towards a Managed Services Provider (MSP) model.</p><p>To support that transition properly, Kremer wanted to validate whether <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> could become the leading platform</strong> for CRM, project/work management and service/ticketing. One requirement was non-negotiable: there had to be a working integration with the existing ERP system, Atrium.</p><p>Ximble (formerly The Sales Studio) supported the setup and technical delivery of the PoC.</p><p>This customer story focuses on the <strong>PoC phase</strong>. Final KPI measurements and rollout will follow after the go/no-go decision.</p><p></p><h2><strong>Challenge</strong></h2><p>Atrium is strong in ERP and project administration, but less suitable for MSP processes that require flexibility and clear follow-up.</p><p>In practice, this led to:</p><ul><li><p><strong>Not enough central visibility:</strong> who is doing what, what’s the status, what’s the priority?</p></li><li><p><strong>A lot of manual work:</strong> handovers and checks were error-prone.</p></li><li><p><strong>Integration risk:</strong> modernising without duplicate work or “data drifting apart”.</p></li></ul><p>The key question:</p><p><strong>Can </strong><a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> become the leading platform for these processes, while Atrium remains (for now) the system for ERP-related components?</strong></p><p></p><h2><strong>Goal (success criteria)</strong></h2><p>The PoC would be considered successful if it achieved:</p><ul><li><p><strong>≥ 15% efficiency improvement</strong> on selected processes</p></li><li><p><strong>User satisfaction ≥ 8/10</strong> among testers/key users</p></li><li><p>A <strong>working Atrium integration</strong>, successfully tested</p></li><li><p><strong>Must-have requirements</strong> demonstrably configured within scope</p></li></ul><p>This outcome had to enable a well-founded recommendation from the project team and a clear <strong>go/no-go</strong> towards organisation-wide rollout.</p><p></p><h2><strong>Approach</strong></h2><p>We set up the PoC as a short, focused validation — with enough depth to make a real decision.</p><p><strong>Step 1 — Analysis & design</strong><br>We mapped out requirements, integration needs and security conditions.</p><p><strong>Step 2 — Build & configuration</strong><br>We configured workspaces, boards, automations and dashboards. In parallel, we built the Atrium integration.</p><p><strong>Step 3 — Testing & validation</strong><br>Functional and technical testing, UAT with key users, and attention to security.</p><p><strong>Step 4 — Evaluation</strong><br>What already works well? What needs refinement? And is the foundation strong enough to scale?</p><p></p><h2><strong>What we built</strong></h2><h3>Setup in <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> (three pillars)</h3><p><strong>monday CRM</strong><br>Lead and pipeline management to create visibility into opportunities and follow-up.</p><p><strong>monday Work Management</strong><br>A project flow with clear statuses and process steps, so everyone knows where work stands.</p><p><strong>monday Service</strong><br>Service desk and ticket registration to distribute and track work in a structured way.</p><p></p><h3>The key: Atrium integration (kept intentionally simple)</h3><p>Because Atrium remains the source of truth for parts of ERP/finance, we implemented a <strong>targeted integration</strong>: actions in <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> are pushed to Atrium, and relevant IDs are written back to <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a>. No full two-way sync — to limit complexity and reduce the risk of errors.</p><p><strong>Tested workflows (</strong><a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> → Atrium) included:</strong></p><ul><li><p>Create project → project created in Atrium + Atrium project number written back</p></li><li><p>Create ticket → work order created in Atrium + work order number written back</p></li><li><p>Status “Done” → status update in Atrium</p></li></ul><p></p><h2><strong>Why Ximble (what a partner adds)</strong></h2><p>Kremer wanted speed <em>and</em> certainty. Not just “build what we ask for”, but also an outside perspective on setup and process decisions.</p><p>What that delivered in this PoC:</p><ul><li><p><strong>Best-practice structure:</strong> clear board setup, status logic and ownership.</p></li><li><p><strong>Faster from idea to working system:</strong> short lines, tight scope, steady cadence.</p></li><li><p><strong>Fewer pitfalls:</strong> decisions that remain scalable later (especially with integrations).</p></li><li><p><strong>Focus on adoption:</strong> a setup that feels logical to users — not only technically correct.</p></li></ul><p></p><h2><strong>Result (PoC validation)</strong></h2><p>Because this was a PoC, the outcome is about: <strong>does it work, is it accepted, and does it meet the criteria?</strong></p><h3>Success criteria achieved</h3><ul><li><p><strong>User satisfaction:</strong> average <strong>8/10</strong> among testers</p></li><li><p><strong>Atrium integration:</strong> successfully tested (workflow + ID write-back)</p></li><li><p><strong>Must-haves:</strong> demonstrably implemented within scope</p></li><li><p><strong>Efficiency target (≥15%):</strong> assessed by the team as “achieved” within the PoC; final measurement follows after go-live and broader use</p></li></ul><p></p><h3>Early wins (what you notice first)</h3><ul><li><p>More <strong>visibility and calm:</strong> tickets and projects are visible and trackable.</p></li><li><p>Better <strong>process control:</strong> steps, approvals and automation are made explicit.</p></li><li><p>More <strong>awareness:</strong> processes don’t need to stay manual if you design them smartly.</p></li></ul><p></p><p><strong>Quote</strong><br>“Pleasant collaboration: you think along with the real need and advise how it can be done more efficiently.”</p>",
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"description": "<h2><strong>From scattered tools to one way of working: Workwize implements </strong><a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> in 3 months</strong></h2><p>Workwize is a fast-growing SaaS scale-up in IT Asset Management, with customers and colleagues all over the world. And as growth happens, your stack grows with it. Slack, HubSpot, Jira (back then), Zendesk, Airtable… each tool did something, but nothing brought it all together.</p><p>Zoë van Dantzig (Senior Customer Success Manager) felt the impact every day. Actions were spread across systems, priorities were hard to see, and “quickly picking something up” mostly meant: opening yet another tab. What was missing was simple: one place where teams could truly organize their work. One single source of truth.</p><p>Together with Michiel (CEO) and the CSM Leads, Zoë started a pilot in Customer Success. Once the first workflows were in place and the benefits became clear, other team leads joined in. The goal: not <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> as an extra tool, but as the central way of working.</p><p></p><h2><strong>When everything is everywhere, everything feels urgent</strong></h2><p>Especially within Customer Success, fragmentation created constant friction:</p><ul><li><p><strong>A lot of context switching</strong> → time loss and mental noise</p></li><li><p><strong>Unclear ownership</strong> → who’s doing what, what’s already done, what matters right now?</p></li><li><p><strong>Tasks falling through the cracks</strong> → not because people didn’t care, but because no one had the overview</p></li></ul><p>Zoë put it well: without a task manager, you end up keeping things in your head. That creates stress. And stress makes it easier to drop the ball. A loop you only break with structure.</p><p></p><h2><strong>Three goals. One central place.</strong></h2><p>Workwize wanted a practical approach. No big “transformation program,” but quick wins built on a clear foundation. The goals:</p><h3>1) Centralized communication</h3><p>Fewer scattered updates, more shared visibility.</p><h3>2) Better prioritization</h3><p>See what matters—and why.</p><h3>3) More automation</h3><p>Less manual work, less “admin.”</p><p>Underneath it all was an even bigger ambition: work should be <strong>transferable</strong>. Even when someone is off, out sick, or changing roles.</p><p></p><h2><strong>Why </strong><a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\"><strong>monday.com</strong></a><strong> (and why with Ximble)</strong></h2><p>Workwize chose <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> because they needed a platform that works across multiple teams. Jira was too development-focused, and Airtable didn’t feel like “the place where you run your work.” They wanted a generalist: workflow management, task management, and integrations—in one environment.</p><p>Then came the second decision: figure it out alone, or work with a partner?</p><p>Workwize was moving fast and wanted results quickly. Zoë already knew <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> fairly well, but wanted quick wins, sparring, best practices—and someone to prevent reinventing the wheel. That’s exactly what Ximble is for: bringing structure to growth, in a way teams actually adopt.</p><blockquote><p>“I always walked away with valuable insights. In three months, we built a lot.” — Zoë van Dantzig</p></blockquote><p></p><h2><strong>What we built in 3 months</strong></h2><p>Together, we built a foundation that multiple teams could use right away—and that remains easy to expand over time.</p><p>Here’s what’s in place today:</p><ul><li><p>A shared workspace for multiple teams, including <strong>Marketing and Finance</strong> (actively used)</p></li><li><p>An extensive <strong>Customer Success</strong> workspace with workflows, processes, and project structures (most complex)</p></li><li><p>An <strong>OKR setup</strong> in <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> for leadership—so goals don’t stay in a deck, but land in day-to-day work</p></li></ul><p></p><h2><strong>Approach: build weekly, use immediately</strong></h2><p>No long implementation with thick reports. Instead, a steady rhythm:</p><ul><li><p>Weekly sessions (build, test, sharpen)</p></li><li><p>Quick decisions based on what teams genuinely need</p></li><li><p>Ongoing sparring when things got stuck—or when opportunities popped up</p></li></ul><p>This kept the implementation manageable, while adoption grew at the same time.</p><p></p><h2><strong>Automation: less manual work, more focus</strong></h2><p>For Zoë, the biggest win was something that sounds simple: tracking tasks centrally—with smart automations around it. Fewer “oh right, I still had to do that,” fewer separate reminders, more calm in the workday.</p><p></p><h2><strong>Results: felt in the daily work</strong></h2><p>Workwize didn’t track hard KPIs upfront (so no perfect before/after charts), but the impact is clearly noticeable.</p><h3>More visibility and stronger prioritization</h3><p>One place where it’s clear what’s going on—and what comes first.</p><h3>Fewer dropped balls, better handovers</h3><p>Less gets missed, and colleagues can step in more easily because context and status live in one place.</p><h3>Adoption grows team by team</h3><p>Marketing and Finance use <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> weekly and see it as <em>the</em> place to collaborate—not “extra admin.”</p><blockquote><p>“We’ve built a strong foundation we can keep building on.”</p></blockquote><p></p><h2><strong>What Workwize learned: adoption isn’t a side note</strong></h2><p>The biggest lesson wasn’t technical—it was human: adoption needs attention. Teams have to experience that <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> makes their work easier. Otherwise it feels like an extra layer of administration. That takes time, repetition, and small improvements.</p><p>Workwize also noticed that teams working in a more project-based way (like Marketing and Finance) often adopt faster. That’s where you build momentum—and scale from there.</p><p></p><h2><strong>Ready for one way of working instead of ten tools?</strong></h2><p>If you’re working with scattered tasks, constant context switching, and unclear priorities, chances are your team isn’t too busy—it’s too fragmented.</p><p>Ximble helps you implement <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a> the smart way: design, setup, and adoption. With quick wins you’ll feel tomorrow, and a foundation that grows with your organization.</p><p><strong>Plan a monday-scan or discover your ideal workflow.</strong></p>",
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"description": "<h2><strong>How This Play Media moved from scattered sales data to one rock-solid CRM with monday CRM</strong></h2><h3>From “it kind of works” to “this just makes sense”</h3><p>This Play Media (TPM) helps advertisers get seen through display and programmatic advertising. And like many commercial teams: when you grow, your data grows too — just not always in the same direction.</p><p>Account managers were juggling leads, advertisers, active contracts, and follow-ups every day. TPM was already using <a rel=\"noopener noreferrer nofollow\" class=\"text-blue-link cursor-pointer hover:underline\" href=\"http://monday.com\">monday.com</a>, but their “CRM” was something you build along the way: a work management board that kept getting smarter… plus a few Excel lists “just in case.” For a while, that worked.</p><p>Until you feel the tipping point: you’re spending more time searching, double-checking, and retyping than selling and managing relationships. 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Fine… until it isn’t.</p></li><li><p><strong>Deal allocation was too important to do manually.</strong> Deals were sometimes split across multiple account managers with fixed percentages and budgets. That needed to be automatic and reliable — otherwise revenue per person becomes guesswork.</p></li><li><p><strong>Adoption was the real hurdle.</strong> New colleagues adapted quickly, but changing existing habits takes more than a new system.</p></li></ul><p></p><h2><strong>Where TPM wanted to go (and why that’s smart)</strong></h2><p>TPM had three clear goals:</p><ol><li><p><strong>One central source of truth</strong> for leads, accounts, opportunities, and follow-up.</p></li><li><p><strong>Control over sales and deal allocation,</strong> so revenue can be traced clearly.</p></li><li><p><strong>One overview for actions and follow-up,</strong> so nothing slips through the cracks.</p></li></ol><p>Not “more features.” But more calm, more reliability, and a process everyone follows the same way.</p><p></p><h2><strong>The solution: monday CRM — but built as a real CRM</strong></h2><p>We see it often at Ximble: if you build a CRM without a plan, you end up with a monster. It can do everything… except feel good to use. So we didn’t start with configuration — we started with clarity.</p><p></p><h3>1) Design first: the right questions prevent noise</h3><p>The intake was about making deliberate choices:</p><p>What belongs where? Which statuses make sense? When is something allowed to move forward? What must be captured — and what absolutely shouldn’t?</p><p>TPM later said those critical questions made the difference. Not because it’s “difficult,” but because it keeps the setup simple — even as you keep growing.</p><p></p><h3>2) Four building blocks that tell one coherent story</h3><p>We set up monday CRM around four core components, so sales doesn’t fragment but becomes one logical whole:</p><p><strong>Lead funnel</strong><br>A clear starting point: new → qualified → disqualified. With clear criteria, so it’s not “a feeling” but a process.</p><p><strong>Accounts</strong><br>All customer and account information in one place, structured for categories like current advertisers, ex-advertisers, lost customers, and leads that never became customers.</p><p><strong>Opportunities</strong><br>The flow lives here: from first conversation to won or lost. No clutter, clear phases.</p><p><strong>Sales activities (tasks/calendar)</strong><br>Account managers handle all follow-up in one place — meetings, renewals, account management, follow-ups — and activities are always visible in the right context.</p><p>The result: you no longer need to “remember where something is.” It’s exactly where you’d expect it to be.</p><p></p><h3>3) Automation that removes work — without losing control</h3><p>Then we tackled the real time-wasters. Two automations stood out:</p><p><strong>Deal allocation based on percentages</strong><br>As soon as a deal is logged, the system automatically assigns the right people — including budget allocation. No manual work, no errors, full transparency.</p><p><strong>One task overview, no matter where work starts</strong><br>Whether a task starts from a lead, account, or opportunity: it appears in the same overview and automatically links back to the right place.</p><p>In short: less hassle, more control.</p><p></p><h3>4) Keep improving — without extra platforms</h3><p>TPM intentionally wanted to rely as little as possible on external automation tools. Fair: extra cost, extra complexity, and if something breaks, troubleshooting gets harder.</p><p>So we used monday workflows wherever possible and worked with Ximble's <strong>Continuous Improvement </strong>services: small improvements when they add value, instead of “a big renovation” twice a year.</p><p></p><h2><strong>Results: from searching to certainty</strong></h2><p>The biggest win wasn’t one spectacular feature — it was the day-to-day reality.</p><p></p><h3>Operational impact</h3><ul><li><p>From <strong>3–4 different places to one overview</strong>: contract and end dates are instantly available on the account.</p></li><li><p><strong>Deal allocation is no longer manual</strong>: percentages and budgets are assigned automatically and consistently.</p></li><li><p><strong>Revenue is easier to trace</strong> — based on data, not gut feeling.</p></li></ul><p></p><h3>Behavior in the system</h3><p>New employees logged activities noticeably more consistently: tasks, call notes, and follow-ups were captured more fully. That’s often the first sign a CRM setup “just makes sense.”</p><p></p><h3>And maybe most importantly: calmth</h3><p>Because notes and data are where you expect them, trust grows. And when there’s trust, people keep using the system.</p><p></p><blockquote><p>“You think along with us — and you know everything that’s possible within monday.”</p></blockquote><p></p><h2><strong>Lessons learned: technology is rarely the problem</strong></h2><p>The tech wasn’t the bottleneck. Behavior was. You don’t change years of Excel habits with a button.</p><p>What helped TPM:</p><ul><li><p><strong>A simple foundation</strong> (easy to step into)</p></li><li><p><strong>Correct data from day one</strong> (trust builds fast)</p></li><li><p><strong>Continuous Improvement</strong> (requests don’t pile up — without becoming a “new project”)</p></li></ul><p></p><h2><strong>The next step</strong></h2><p>TPM is now ready to expand into reporting on funnel speed, conversion per person, and KPI steering. But the choice was deliberate: <strong>first adoption and structure, then dashboards</strong>.</p><p>Because once your foundation is watertight, everything after that becomes a lot easier.</p><p></p><p><strong>Ready for a CRM your team will actually use?</strong></p><p>We’ll help you build it — no-nonsense, based on best practices, and designed to stay logical as you grow.</p><p></p>",
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